Pay-per-click advertising, also called PPC, is a type of online advertising whereby the advertiser pays a fee every time their ad is clicked on. Read more to learn more about this advertising payment model and how to set-up PPC campaigns.

READ MORE »
business person making cold calls for marketing

Is Cold Calling Dead?

In the current market, does cold calling still have a place? And if so, what can you do to make your cold calls a success? Keep reading to find out!

Read More »
Person typing on laptop with pay-per-click landing page on screen

The Science Behind PPC Advertising

Pay-per-click advertising, also called PPC, is a type of online advertising whereby the advertiser pays a fee every time their ad is clicked on. Read more to learn more about this advertising payment model and how to set-up PPC campaigns.

Read More »
Person using laptop with B2B page at desk with tablet, documents, and coffee cup on table.

B2B Marketing Strategy Tips

B2B marketing strategy often focuses on contacting a prospect via call, email, or meetings. But businesses targeting other businesses need to consider additional marketing techniques too.

Read More »
Laptop on table showing Google analytics page

Website Analytics Basics

Website analytics provide a host of information on your website’s performance. This information helps to show what works well on your website and what needs to be adjusted to meet your goals. Keep reading to understand the basics of website analytics.

Read More »

Featured Article

Person typing on laptop with pay-per-click landing page on screen

The Science Behind PPC Advertising

Pay-per-click advertising, also called PPC, is a type of online advertising whereby the advertiser pays a fee every time their ad is clicked on. Read more to learn more about this advertising payment model and how to set-up PPC campaigns.

Read More »
Business woman sitting at desk with laptop and writing on notepad

Tips for Writing Press Releases

Getting coverage by the media is very beneficial for businesses. Sending press releases is still one of the best ways to achieve this. But how can you increase your chances of your press release being noticed and covered? Keep reading for our top tips for writing press releases.

Read More »
Scroll to Top

Get in touch

Let us know if you’d like to discuss a specific project or marketing challenge. We look forward to talking with you!