Ways to Succeed at Building and Construction Trade Shows
Image Credit: Nick Hagen Photography via NAHB International Builders’ Show Exhibiting at building and construction trade shows is a great way to network, generate leads, and increase brand awareness. However, if you want to guarantee success and a good return on investment, you have to do more than just reserve a space for your booth and show up hoping for the best. From pre-show marketing tactics to post-show lead follow-ups,
