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The Science Behind PPC Advertising

Pay-per-click advertising, also called PPC, is a type of online advertising whereby the advertiser pays a fee every time their ad is clicked on. Read more to learn more about this advertising payment model and how to set-up PPC campaigns.

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How To Improve Local SEO

Many consumers use search for local queries. By not optimizing for local search, you’re missing out on consumers finding you. Therefore, it’s crucial to know how to improve your local SEO.

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Tips For Repurposing Content

Understanding why and how to repurpose content is important to your content marketing strategy. Repurposing content increases reach, reinforces your message, and reduces planning time.

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