How To Measure The Success Of Your Video Marketing Campaigns

Video marketing continues to be one of the most popular content marketing formats and if done well, can offer great returns. To understand how your video marketing efforts are going, you’ll need to be measuring results and analyzing your rate of success. To do this, it’s important to know what metrics are available to you, which matter the most, and how you can use this information to improve your video marketing

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The Science Behind PPC Advertising

Pay-per-click advertising, also called PPC, is a type of online advertising whereby the advertiser pays a fee every time their ad is clicked on. Read more to learn more about this advertising payment model and how to set-up PPC campaigns.

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