Pay-per-click advertising, also called PPC, is a type of online advertising whereby the advertiser pays a fee every time their ad is clicked on. Read more to learn more about this advertising payment model and how to set-up PPC campaigns.
The majority of first-time website visitors won’t convert. They’ll need to be reminded of your brand and incentivized to come back through retargeting. Keep reading to understand what retargeting is and how it works.
An editorial calendar is highly important for planning content ahead. If you’re undertaking any type of content marketing, an editorial calendar is a must. Read more to learn how to create your own editorial content calendar.
Keyword research is a crucial step in creating content for search engine optimization and helps improve your chances of ranking well for relevant queries. Keep reading to learn how to conduct keyword research yourself.
Website analytics provide a host of information on your website’s performance. This information helps to show what works well on your website and what needs to be adjusted to meet your goals. Keep reading to understand the basics of website analytics.