Marketing Blog and Podcast
Pay-per-click advertising, also called PPC, is a type of online advertising whereby the advertiser pays a fee every time their ad is clicked on. Read more to learn more about this advertising payment model and how to set-up PPC campaigns.
Many consumers use search for local queries. By not optimizing for local search, you’re missing out on consumers finding you. Therefore, it’s crucial to know how to improve your local SEO.
Despite email marketing exhibiting a high rate of return, success isn’t guaranteed. To increase your chances of success, A/B testing your email campaigns is crucial.
Many companies forget the importance of making a website mobile friendly. If your website isn’t optimized for mobile, try one of these three easy ways to make your website mobile friendly.
Understanding why and how to repurpose content is important to your content marketing strategy. Repurposing content increases reach, reinforces your message, and reduces planning time.
The majority of first-time website visitors won’t convert. They’ll need to be reminded of your brand and incentivized to come back through retargeting. Keep reading to understand what retargeting is and how it works.
Internal linking helps with website navigation and structure, as well as with SEO, making it a valuable technique to use. Keep reading to understand what internal linking is and why it’s so important.
An editorial calendar is highly important for planning content ahead. If you’re undertaking any type of content marketing, an editorial calendar is a must. Read more to learn how to create your own editorial content calendar.
Keyword research is a crucial step in creating content for search engine optimization and helps improve your chances of ranking well for relevant queries. Keep reading to learn how to conduct keyword research yourself.
Responding quickly to questions that leads may have makes conversions much more likely. Having live chat on your website is a great way to make sure prospects are interacted with immediately.
Purchasing online is increasing in popularity all the time. If you’re thinking of starting an ecommerce site or giving your current operation a boost, check out these 27 ecommerce strategy tips.
Website analytics provide a host of information on your website’s performance. This information helps to show what works well on your website and what needs to be adjusted to meet your goals. Keep reading to understand the basics of website analytics.