Video content and high-quality imagery are becoming the most popular content forms. But with more and more brands including video and great images in their marketing promotions, how can you stand out?
Using drone footage is a great solution! Using drone footage increases the quality of video and images and brings a new perspective. Including drone shots in your video and using aerial images will help you out-shine competitors and really grab your audience’s attention.
Continue reading to learn more about drones and how drones can help your business and marketing efforts.
What Is Drone Footage?
Drone footage refers to aerial images and video captured by a remotely-operated unmanned aerial vehicle, or drone. Using a drone allows you to capture video and imagery from a perspective that would be almost impossible for most without the use of a drone.
How Drones Can Help Your Marketing Succeed
Using drone footage can take your marketing efforts to the next level. It also helps ads, images, and video stand out on “crowded” platforms such as social media and can make your content more appealing than your competitions.
Types Of Drone Footage
Using a drone allows you to easily get imagery and video that can drastically improve your photo and video quality. Using a drone, you can get great aerial and motion shots.
Aerial shots: drones allow you to get high quality aerial image and video shots in a cheap and easy way. Before drones were widely available, you would have to use helicopters to get shots like this. Not only was that expensive but it would require a lot of time and planning. Using a drone allows you to capture a range of scenery and subjects from a unique view.
Motion shots: along with aerial video shots, drones are good for filming fast action scenes or events. They can easily get close to the action and cover a lot of space without getting in the way as an on-ground videographer or photographer would.
How To Use Drone Footage
Video with aerial footage and motion shots stands out above the rest. As do aerial images. It’s not just influencers and travel bloggers that can benefit! Drone footage is perfect for event, trade show marketing, and promotional video. It is also ideal for creating more eye-catching and engaging advertisements and social media content.
Just a few of the industries that are a great candidate for using drone footage include:
- Real estate agencies (the second largest industry that utilizes drone footage)
- Hotels and resorts
- Event based companies such as wedding planners or festival producers
- Developers
- Sporting events and venues
WANT TO TAKE YOUR MARKETING EFFORTS TO THE NEXT LEVEL USING DRONE FOOTAGE?
Content You Can Create With A Drone
Some content ideas for drone footage include:
Bird’s Eye Views: flying up in the air allows the drone to capture everything happening below in an attention grabbing way. This can be an aerial image or more in-depth video fly over.
Footage For Marketing Materials: make your next commercial, YouTube video, or Instagram post more stunning and unique using drone footage.
Behind The Scenes and Pre-Event Footage: using drone footage is a good way to show set-up of an event or production in progress.
Creative Live Streaming: if your drone has live streaming capabilities, you can stream footage in real time to followers for a 360 experience no matter where they are.
Reveals: if you have a large area or project that you want to show, start filming close and fly the drone out to reveal the entire space for a dramatic reveal. Great for real estate and events!
How Drone Footage Improves Videos and Images
Drones provide a new perspective to corporate video and marketing images. They can provide views that could otherwise only be captured from a helicopter. Whatever you want aerial footage of, a drone can fly up high and get the footage you need. Most drones also have built-in stabilizers which help create smooth high-quality video.
Remember however not to focus solely on drone footage when using in video. Add it in as an extra component to other footage you have. So if you are a real estate marketer, your video of a property should still include regular footage of the outside areas and inside rooms. Then add in a few overhead drone clips for extra effect.
Drone footage is ideal for creating more memorable and engaging marketing campaigns.
Ease of Use of Drones
Using a drone makes it easy for any company to get footage they could not previously. At the moment, a lot of companies still are not even using video let alone drone footage. It is therefore the perfect way to get ahead of the competition for a minimal investment.
Importantly, it is relatively easy to use a drone to get footage. Whilst many people fly without a license, you should really get one if shooting for commercial purposes. Ensure you know the rules for flying including where you can fly and how high up you can fly. But otherwise, it does not take too long to learn to fly and control a drone. Content is also ready to edit or use immediately.
Want to learn more about using video in your marketing? Check out this blog article on Video Do’s & Don’ts for helpful tips on making your marketing successful.
A lot of drones connect to the manufacturer’s app on your phone. This makes it easy to send those files to your computer to edit. You can even quickly edit in another app and/or share straight to social media platforms.
While you can film yourself, it is highly recommended to hire a professional. An experienced videographer and drone pilot will be able to get the best quality content in the quickest time. Along with getting the footage, they can help with editing too.
Use drone footage to add an eye-catching or unconventional perspective to your visual branding.
Just as people are catching on to the importance of video marketing and great imagery in general, people will eventually catch on to the benefits of drone footage. So it is in your best interest to start using drone footage now and get ahead of your competition! Brand Hause can help you capture amazing aerial images and produce professional quality video. Get in touch to learn how we can help!
From drone footage to 360° virtual videos, Brand Hause can help you create captivating images that will set your brand apart and give you a competitive edge.
