Through Social Media
Converting Followers into Sales
Lemon & Lavender was a thriving brick and mortar retail experience in Toronto that wanted to build a worldwide brand. The first step was to develop a digital marketing strategy to adapt to modern marketing solutions and help Lemon & Lavender respond to the changing dynamics of ecommerce. A large part of that plan was to increase their social media presence.
After achieving an online following close to 20K, it was time to leverage it into online sales by converting passive followers into active buyers.
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