Brand Building
Through Social Media
Leverage a growing social media presence by adding an ecommerce layer to your retail strategy. Amplify your marketing message, expand your reach, and drive sales.
Converting Followers into Sales
Lemon & Lavender was a thriving brick and mortar retail experience in Toronto that wanted to build a worldwide brand. The first step was to develop a digital marketing strategy to adapt to modern marketing solutions and help Lemon & Lavender respond to the changing dynamics of ecommerce. A large part of that plan was to increase their social media presence.
After achieving an online following close to 20K, it was time to leverage it into online sales by converting passive followers into active buyers.
A Shopify ecommerce store was created and in the first 30 days, Lemon & Lavender’s online store had 4,295 visitors who placed 126 orders. They had a returning customer rate of 17.5% and an abandoned cart recovery rate of 25%. A significant new revenue channel had been opened up to them. People from aross the globe were able to interact with the brand and shop Lemon & Lavender’s online store.
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