BUILDING MATERIALS MARKETING SERVICES
Integrated Marketing Strategies for Profitability, Growth, & Competitive Advantage
As the marketing of building materials continues to be diffused across an ever-growing number of channels, it has become more critical than ever to align your communications with your brand using scalable, integrated marketing services tailored to your needs.
An investment in your marketing is an investment in the long-term success of your business. We partner with building materials manufacturers of all sizes to help them navigate the increasingly complex and challenging marketing landscape.
Branding and marketing are essential to the growth of your business. But many building and construction industry businesses simply lack the time and internal resources needed to fully develop and manage their marketing plan.
With little or no time to focus on things like brand positioning and strategic planning, much less website updates, many businesses don’t even know where to begin.
At Brand Hause, we help clients make the right decisions from the start, so they can begin seeing a return on their investment more quickly.
Brand Hause’s integrated marketing approach provides you with a dedicated team that works together to meet all of your branding and marketing needs.
Our expertise and capabilities span the full range of marketing services to provide our clients with everything they need all in one place.
Brand Development Services
If marketing is the how, then branding is the why.
Building a strong brand foundation is a key element in creating unique and memorable marketing messages that engage and make lasting connections with your audience. Once you have established a clearly defined brand, it’s time to make sure that your marketing efforts will generate the maximum return on your investment.
From creating a meaningful narrative to creating a strong visual brand, our team is ready to get to work. We’ll take you from market research and competitor analysis right through to corporate identity, logo design, website, packaging, and beyond. We’re here to help the message of your brand shine through in every aspect of your business.
Our building materials brand development services are centered on four core processes:
BRAND DISCOVERY
This is where we discover who you are, help you define what you do, and determine where you want to go. We learn about your company, your products, your customers, and your competitors as well as audit and evaluate your current brand image.
BRAND STRATEGY
Your Brand Strategy is the foundation of your organization and defines how you will engage with customers in every interaction. We craft a message that resonates with your audience and determine how to communicate it clearly and consistently.
VISUAL BRANDING
Our research-driven approach is led by a deep understanding of how people make choices and navigate their daily lives. Using color, imagery, and typography, we create a strong visual brand with a deep emotional connection.
VERBAL BRANDING
We build your brand’s verbal identity from a strong understanding of your business and customers. Every written touchpoint is designed to develop relationships, drive engagement, and bridge the gap between strategies and experiences.
Our building materials brand development services are centered on four core processes:
BRAND
DISCOVERY
This is where we discover who you are, help you define what you do, and determine where you want to go. We learn about your company, your products, your customers, and your competitors as well as audit and evaluate your current brand image.
BRAND
STRATEGY
Your Brand Strategy is the foundation of your organization and defines how you will engage with customers in every interaction. We craft a message that resonates with your audience and determine how to communicate it clearly and consistently.
VISUAL
BRANDING
Our research-driven approach is led by a deep understanding of how people make choices and navigate their daily lives. Using color, imagery, and typography, we create a strong visual brand with a deep emotional connection.
VERBAL
BRANDING
We build your brand’s verbal identity from a strong understanding of your business and customers. Every written touchpoint is designed to develop relationships, drive engagement, and bridge the gap between strategies and experiences.
Creative Design Services
Critical thinking at every stage.
Brand Hause offers a broad set of creative design services to support your building materials marketing strategy and help you bring your brand experience to life. These include printed marketing materials, video production, graphic design, trade show booth design and product packaging.
While digital marketing channels may one day completely take over the world, right now, there’s still plenty of need for traditional marketing, especially when it comes to the building and construction industry. Our creative design team plays a part in almost everything we do from printed marketing materials to content writing and web design. Let us help you select the right marketing mix for maximum effectiveness.
Brand Hause’s approach to creative design focuses on critical thinking at every stage to produce relevant and impactful messages that support and elevate your brand. We utilize a diverse set of marketing techniques and methods of communication to help clients illustrate value and attract, reach, and engage their audience.
We believe that design is not just how something looks or even how it makes you feel. It must serve a purpose, provide value, and be easy to understand.
Good design builds credibility and brand recognition, and ultimately creates a better experience for your customers. Through a combination of visual, auditory, and kinesthetic communications, we tell a story, we educate, and we inspire.
Whether your goal is to increase sales or create cross-selling opportunities, our creative team offers the versatility and expertise needed to craft consistent marketing messages that make your brand stand out and remain relevant over time.
Our Creative Design Services For Building Materials Marketing Include:
- Retail Packaging
- Sample Packaging
- Signage
- In Store POP Displays & Promotions
- Big Box Retail Launch Materials
- Marketing & Sales Support Materials
- Training & Promotional Videos
- 3D Animation & Virtual Reality
- Trade Show & Exhibit Booth Design
- Custom Booth Construction
- Visual Communications & Graphics
- Booth Technology & AV Integration
- Booth Installation & Dismantle
- Trade Show Logistics & On-site Supervision
Whether your goal is to increase sales, launch a new product or prepare for your next (virtual) trade show, our creative team offers the versatility and expertise needed to craft consistent marketing messages, communicate the benefits and features of your brand and your products, and ultimately improve your customer’s journey.
Digital Marketing Services
Digital marketing is a vital part of growing your building materials business and is at the core of any integrated marketing strategy.
The world is a network of billions of people and devices connected through a growing “internet of things” that is reinventing life as we know it. Is your building materials company ready for the future of digital marketing?
Brand Hause can help you take full advantage of everything that digital marketing has to offer.
SEO, digital content, social media, email marketing, and PPC advertising can all be used to increase your brand’s awareness, improve customer experience, attract and engage your target customers, boost your ROI, and give you a better understanding of your audience and what they want.
The Brand Hause digital marketing team offers in-depth industry expertise to help you identify new opportunities for growth and determine the best way to leverage the right tools for your company to achieve digital marketing success.
Looking at everything from your website to your brand assets, we offer valuable insights on using strategy, design, and technology to help differentiate your business from the competition.
We go beyond the basics to help you create strong foundation across all digital platforms, building exceptional digital experiences, driving traffic, improving performance and enhancing brand and product recognition.
We are constantly monitoring the marketing field to keep up with changing technology and new trends. Combining the art and science of digital marketing with essential expertise, we help you create and manage successful marketing campaigns using metrics and insights to improve performance and boost your business.
Brand Hause maintains current certifications from Google in Ads Search, Video Advertising, Display Advertising, Shopping Campaigns, Measurement, and Analytics. We are also Shopify Partner certified in Business Fundamentals and Product Fundamentals and a Squarespace Circle Member with specializations in website design and CSS customizations on the Squarespace platform.
Our experience with these and other industry partners will help ensure you are choosing the right attribution model for your business goals.
Website Solutions
Building a powerful online presence in the building materials industry.
Are you creating a brand-new site? Does your existing website need a refresh? Or maybe you are looking for a trusted partner to help provide long-term maintenance and support for your site.
We create scalable, future-proof websites that can easily evolve to keep up with new trends.
If you want to stand out in today’s crowded online market, you need web solutions that focus on making your site responsive, interactive, and user-friendly.
With nearly 2 billion websites in the world, and more being added every day, how do you make your business’s website stand out?
Whether you need help with an ecommerce presence or you are launching a new product or service, we can help you use the latest technology and design features to your advantage, and stay consistent with your branding so that your website visitors convert.
How do you build a powerful online presence in an over-saturated market?
Working in partnership with you, the Brand Hause team of website specialists provides the experience, expertise, and technical skills necessary to plan and develop your site from strategy, design, and build all the way through testing, launch, and site performance analytics.
Building a powerful and engaging online presence in an over-saturated market is a complex and collaborative process with a lot of moving parts.
Brand Hause’s designers and developers work closely with you to offer expertise at every stage of the web design process, with a full suite of services to ensure your website is scalable and future-proof, so that it can easily evolve to keep up with new trends.
Brand Hause offers intimate knowledge and a deep understanding of the demographics and pain points of your customers. Whether you need help with a website refresh or you’re launching a new product, Brand Hause knows how to market to your customer and build a website that delivers results as an effective lead generation tool that converts visitors and stays consistent with your branding.
- Shopping Cart / Online Ordering
- System / Online Payments
- Document Management System
- Membership System
- Blog / News Management
- Business Directory / Listings
- Email Newsletters
- Mobile-Optimized Website
- Printer-Friendly Website
- Password-Protected Customer Area
- Content Management System
- Social Media Integration